Amazon may launch ads on Prime Video

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Amazon has reportedly been in discussions about Prime Video ad tiers with Warner Bros, Discovery and Paramount Global. However, in April, Amazon CEO Andy Jassy hinted at the huge potential he sees in ads, despite the recent layoffs. In addition to creating more advertising opportunities on Prime Video, Amazon has confirmed that it is working on giving digital marketers the tools to create AI images and videos in ad campaigns.