On Tuesday, Amazon initiated layoffs within its advertising division as part of CEO Andy Jassy’s efforts to control costs. Amazon is currently experiencing the largest layoffs in its 29-year history, following a hiring surge during the Covid pandemic. As a result of the recent layoffs, Amazon will reallocate resources, which include shifting team members, slowing down or stopping certain programs, and recognizing the need for different skill sets to address priorities. The exact number of layoffs within the advertising unit remains unclear. By announcing layoffs in the advertising and Amazon Web Services divisions, Jassy has indicated that even Amazon’s largest and most profitable businesses are not exempt from cost-cutting measures.