Amazon apologizes after its AI advertising system makes costly error

March 18, 2024

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. He alleged that the retailer’s automated advertising system continued to serve ads in California even though customers couldn’t purchase the merchandise, resulting in him making zero profit from November 2023 to January 2024. Amazon then added that the issues had “affected a tiny fraction” of sellers, and that it would be contacting affected sellers to issue refunds. If you were impacted by this issue, contact Amazon see if you can get a refund. But beware, if you were one of the affected advertisers, it seems unlikely that Amazon will fully cover your financial losses.

The source of this news is from Search Engine Land