Aifficiency: What’s Really Behind Google’s Deal With Reddit

March 05, 2024

Sundar Pich-AIGoogle’s $60 million deal with Reddit is more than it seems at first. Google is surfacing more content from forums in the SERPs is to counter-balance AI content. Google also already shows Reddit content prominently in search through high organic ranks (Hidden Gem update) and the Discussions & Forums SERP Feature. Similar to indexing APIs, Google gets all Reddit content via API instead of having to cough up crawl budget for the massive domain. The Hidden Gems update, Google’s Discussions & Forums SERP Feature, and the eventual Google deal might have never happened without such demand for Reddit results.

The source of this news is from Search Engine Journal