With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is where we cross the muddy waters of whether AI-generated content should be labeled as such so readers know exactly what they’re reading. Quality trumps origin : Google values quality content more than it does the originator of the content. How does Google treat AI-generated content? While AI content writing tools are improving, you still need to add a human touch to every piece of content before publishing.