YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. At least, that was the case until recently, when three key trends started reshaping YouTube marketing. Below are three case studies from Egypt, Saudi Arabia and India that illustrate what AI can and cannot do to make YouTube marketing more effective. : Utilizing Google’s AI-powered YouTube Video reach campaigns and skippable in-stream ads, they ensured the right variations reached the right people.