Ahrefs again calls out Semrush for ‘unethical practices’

Ahrefs leadership is once again calling out Semrush for making “7 shameless edits” to an Ahrefs vs. Semrush comparison article written by Brian Dean before his site, Backlinko, was acquired by Semrush. Because previously, in Ahrefs mentions vanishing from Semrush-owned Backlinko, Ahrefs called out Semrush for, among other edits, changing Dean’s recommendation from Ahrefs to Semrush in a sentence preceded by “if you had to make me pick ONE tool to use for SEO, I’d have to go with…”The 7 ‘shameless edits’. What Soulo and Dmytro Gerasymenko, founder and CEO, want is a disclosure that the article was edited by Semrush. The only mention of a connection between Backlinko and Semrush is in the footer of the page:© 2023 Backlinko is a Trademark of Semrush IncDeceptive endorsement? Ahrefs seemed to indicate they believe the article (which now has the title of Ahrefs vs Semrush: Which SEO Tool Should You Use in 2023?)