Agency positioning: Your guide to top-notch clients

Agency Positioning Guide for Better Clients and Business SuccessWritten by Megan Grant Reviewed by Olena Karpova 13 min readPicture it. This is called “agency positioning.”Now, let’s look at what agency positioning is, why it matters, and how to master it to propel your agency to success. Agency positioning refers to establishing your agency’s unique value and competitive advantage in the market. Superior agency positioning means speaking the clients’ language and meeting them where they are at. Main components of agency positioningLet’s go a little deeper into the pieces that craft together the puzzle of agency positioning!