Advertising Trends: The Most Popular Types of Digital Ads [Study]

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry. In case you missed it, this is a follow-up to the first installment of this series—Using Competitor Ad Spending Data for Benchmarking. Types of Digital AdsFirst, let’s define the types of digital ads that you’ll encounter in social media, display, and video advertising channels. Video : A video ad that might appear on the likes of YouTube or streaming services. Popular Ad Types by IndustryNow, let’s get into ad spending by ad type across the 13 industries.