Let’s take a look at the average CPM in digital advertising for each industry and each content type to get you started. CPM BenchmarkingThe CPM on a given platform or channel is a great indicator of how successful an advertising campaign is in any industry. CPM certainly depends on a variety of factors and can differ from industry to industry, but that is precisely why we included it as a data point in this study. Digital Ad CPM Benchmarks by IndustryOur first port of call was to determine the CPM of each selected industry. Digital Ad CPM by Ad TypeWhen we take a look at CPM per content type, we see that video was easily the most expensive format.