Advertising performance in the context of conversation

December 09, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns. Aside from valuable insights on the consumer, tools like keyword targeting, auction pricing and CPC strategies enhance advertiser performance. Join Josh Zimmerman, senior manager of new business partnerships at Reddit, in his informative SMX Next session and learn more about performance in the context of conversations. Once you attend the session, you will have a unique advantage—targeting within the context of authentic conversations.

The source of this news is from Search Engine Land