Addressing the Marketing Funnel Is Not Enough

February 16, 2024

I love this question because it allows me to address my favorite subject: the marketing funnel vs the knowledge funnel. You might wonder how this is different from the top of a marketing funnel normally called TOFU. Challenges With Finding Knowledge Funnel ContentFinding this very specific pain point that resonated with call center managers was key to the success of this knowledge funnel content. Knowledge Funnel Format TypesA variety of format types can address Knowledge Funnel topics – it really depends on the product and types of resources you have on board. Which is why the inverted marketing funnel needs more at the top.

The source of this news is from Market Muse