Ad spend up across Google, Meta, Amazon, Walmart in Q2

Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. An increase in ad spend is fantastic news for marketers as it shows that stability and trust in the digital ad space is finally returning following the economic downturn. The business’ strong performance will also be of interest to marketers previously thinking of buying ad space with Walmart, as Temu may now be considered a serious alternative. Among the most interesting stats highlighted in the 31-page report:YouTube ad-impression growth remained strong at 34% year-over-year (YoY), while the average CPM fell 18%. Walmart Sponsored Products spend rose 39% year-over-year in Q2, as ad pricing declined just 4% in the second quarter compared to a 41% decline in Q1.