Above the Fold: Best Practices for Your Website (+ Examples)

March 31, 2023

As the illustration below shows, the user’s device affects the precise point of the page fold. Here are best practices for your ATF design:Optimize Your Website HeaderThe website header is the topmost part of a webpage, typically duplicated across every page of a site. On the Prana website, most of the product images and information sit below the page fold. Compare the following metrics (and many more) across your landing pages:Number of keyword rankingsBounce rateGoal completion rateAbove the Fold Website ExamplesThese above-the-fold examples show best practices in action. Make Improvements with Split TestingIf you update your ATF content, it’s important to compare key metrics before and after.

The source of this news is from Semrush