As the illustration below shows, the user’s device affects the precise point of the page fold. Here are best practices for your ATF design:Optimize Your Website HeaderThe website header is the topmost part of a webpage, typically duplicated across every page of a site. On the Prana website, most of the product images and information sit below the page fold. Compare the following metrics (and many more) across your landing pages:Number of keyword rankingsBounce rateGoal completion rateAbove the Fold Website ExamplesThese above-the-fold examples show best practices in action. Make Improvements with Split TestingIf you update your ATF content, it’s important to compare key metrics before and after.