A/B testing mistakes PPC marketers make and how to fix them

January 23, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips to ensure your tests deliver meaningful results. Now that’s a problem: your A/B test results aren’t reliable as soon as they reach 95% stat sig. For PPC terms, what that means is that designing A/B tests should start with knowing your audience. Avoid A/B testing traps for better PPC resultsUnderstanding these key issues helps you design rigorous A/B tests that truly move the needle on your most important metrics.

The source of this news is from Search Engine Land