A/B testing and SEO: How to navigate pitfalls and maximize results

March 05, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. The synergy of A/B testing and SEOA/B testing is the ultimate optimization tool. The convergence of A/B testing and SEO is both an opportunity and a challenge. Prioritize user experience across all devicesGiven the importance of mobile-first indexing, A/B tests mustn’t adversely affect the mobile user experience.

The source of this news is from Search Engine Land