Social media scheduling is the process of planning social media posts ahead of time and using a social media scheduling tool to ensure content goes live when you need it to. 5 Benefits of Social Media SchedulingLarge, medium, and small businesses benefit from using social media scheduling to plan their posts. Organize Your Social Media ContentWhen you use a social media scheduling tool, it’s easy to see your overall story arc. Create a Social Media Content CalendarUsing a social media content calendar allows you to map out your social media plans for a big-picture view. Take Control of Your Social Media SchedulingUse a social media scheduling tool like Semrush Social to ensure your campaigns are delivered to the right audience at the right time.