If you run a brick-and-mortar business, local business SEO can help you drive more customers to both your website and physical location. Claim and Optimize Your Google Business ProfileGoogle provides businesses with a free listing called a Google Business Profile. Optimizing your Google Business Profile will improve your business’s visibility in search engine results across Google Search, Google Maps, and Google’s other services. If your business is discoverable through Google Maps, Google will automatically create a Google Business Profile for it. In other words:The more satisfied customers leave reviews for your business, the better for your local business SEO.