A Guide to Quality Score: What It Is & How to Improve It

Quality Score (QS) is a metric Google uses to evaluate your ad quality. And for low-intent keywords (keywords where users are likely just browsing or seeking information), 6-7 is an ideal Google Ads quality score. How to Check Your Quality ScoreYou can view your Quality Score in your Google Ads account. You can also see past Google Ads Quality Score stats for your defined reporting period by selecting metrics that have “(hist. How to Improve Quality ScoreImproving your Quality Score revolves around enhancing expected CTR, ad relevance, and landing page experience.