A Foolproof Guide to Long Form Content

February 15, 2024

12 min readEven for seasoned writers, the task of creating long-form content that ranks and achieves business goals can seem daunting. Whereas short-form content has been called “snackable content,” Iong-form content is a meal. Planning Long-Form Content: Topic, Audience, and AimsWriting long-form content requires critical thinking and research. Focus Topic & TreatmentThe focus topic tells in a word or phrase what the content piece is about. MarketMuse Optimize MarketMuse Optimize MarketMuse OptimizeOne of the big changes over the past few years is that winning the term “long-form content” requires advising the content marketer about video content.

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