A CDP Is a Powerful Tool — Here’s How To Make It Work for You

April 03, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. A customer data platform is technology that allows businesses to pull in customer data from any channel, system or data stream to build a unified customer profile — updating in real time. In a nutshell, CDPs govern these primary tasks: data collection, data unification, data activation and data insights. Additionally, the right CDP can set you up for success with generative AI. CDP technologies can help you in new ways like this, allowing you to do more with your customer data than ever before.

The source of this news is from Search Engine Land