On Sunday, multiple Meta advertisers noticed their accounts had spent up to four times their daily budget in a matter of hours. Meta automates everything from ad review, ad account review, customer service and so much more. Meta used automation to turn back on paused ads, how did Meta know what ads to turn back on globally? I am sure there were lots of people who paused ads and wanted them to remain paused. If you're seeing your FB ads overspend today…And a 200%+ increase in your CPMS…You're not the only one.