What Is User-Generated Content (UGC)? User-generated content (UGC) is any form of promotional content created and shared by unsolicited contributors or users of a brand rather than the brand itself. UGC Best Practices: 7 Tips for Cost-Effective MarketingUser-generated content is different from other content marketing types because you have less control over the end result. When you ask followers to share content using your branded hashtag or social media handle, their participation is authorization enough. You’ll automatically receive notifications when someone tags your company in social media content.