Side note Online reputation management is also known as digital reputation management or internet reputation management. Why Reputation Management Is Important for Your BusinessOnline reputation management is important because it helps ensure consumers view your business more favorably. Online Reputation Management Media ChannelsTo manage your online reputation effectively, you need to monitor and act across multiple channels (platforms that allow you to engage with audiences). Establish an Online Reputation Management StrategyNow that you know your brand’s current standing, it’s time to set up an online reputation management strategy. Manage Your Online Reputation with SemrushSemrush tools empower you to streamline online reputation management and get better results.