A 6-minute process to diagnose E-E-A-T issues

But even though we know what it is, do we really understand how to both diagnose and fix E-E-A-T issues? Common E-E-A-T issuesWhere do you start to diagnose issues relating to experience, expertise, authoritativeness and trustworthiness? E-E-A-T is a brand thingOnce you’ve recovered from that sting, head to the SERP and type in your brand name. Don’t choke on what you E-E-A-TThe thing with E-E-A-T. It’s genuinely hard to fake and almost certainly goes beyond pure SEO. It’s about brand marketing; very often, brand marketing won’t fall into your remit.