Site analysisIn the battlefield of the search engine results pages, your website is the weapon. That means looking at the things that can elevate the entire site or key pages across the site. You’d start by organizing the website content (and site navigation) into categories supporting the three product lines you sell. (And by the way, if you plan on creating new AI content, see my article on ChatGPT and SEO content.) Large websites need a system for:Evaluating the content on the site, starting with key pages, but also looking at those pages that haven't been touched in years.