96 Content Marketing Statistics You Need to Know for 2024

Top Content Marketing StatisticsIn this section, you’ll find the most impactful content marketing statistics for 2024. Content Marketing Budget StatisticsIn 2024, 45% of B2B content marketers expect their content marketing budget to increase. (Content Marketing Institute) Content Marketing Manager (50%) and Content Marketing Specialist (26%) are the most popular content marketing job titles in the US. (Content Marketing Institute)Social media and community building is the primary area of B2C content marketing investment. (Content Marketing Institute)Takeaways:AI is taking root in content marketing.