94% of Google SGE links are different from organic search results, study finds

January 15, 2024

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. Websites that can’t reach the top 10 of Google’s organic results might be able to appear as links within SGE. According to the study:In simple terms, when comparing the URLs that Google’s SGE content generates against the URLs that appear in regular (organic) search results, there’s a relatively low overlap. Only about 4.5% of the time does a URL in the generative content exactly match a URL in the organic results. The vast majority of the time (93.8%), the generative content introduces URLs that are completely different from those in the organic search results.

The source of this news is from Search Engine Land