9 SaaS Marketing Strategies for Sustainable Growth

We’ll talk about nine marketing strategies that are perfect for achieving and maintaining sustainable growth. Do growth marketing (not growth hacking)Growth marketing is the process of increasing a company’s revenue by applying an experiment-driven and integrated approach to all stages of attracting customers. To understand this type of marketing better, let’s compare it to traditional marketing and growth hacking (the close variant I don’t recommend). This is where growth marketing comes in. How it worksThe idea behind growth marketing is based on the scientific method: propose hypotheses and validate them through experimentation.