The answer is a resounding, “Yes!”Acquiring as many positive reviews as possible will pay off for Amazon sellers. 8 reasons Amazon reviews are importantAmazon reviews aren’t just testimonials; they are powerful tools that can make or break your sales on the platform. Positive reviews can instill trust and confidence in a product, while negative reviews can serve as warnings that scare people off. The following Amazon reviews best practices will help you boost sales and improve customer satisfaction. Encourage organic reviewsEncouraging organic Amazon reviews – reviews that naturally occur without manipulation or incentivization:Improves your credibility and trustworthiness.