There are indeed a lot of changes on the horizon in how SEO pros work and prove worth. What Is Likely To Change In The Near Future That Could Impact SEO RolesThere are some key changes on the horizon that may well impact the day-to-day role of an SEO pro. If search engines are replacing ranked third-party content with their own AI-generated content, where is the need for SEO professionals? The SEO industry has always been quick to automate processes where possible, but it still requires an SEO pro’s knowledge and skills to create the automation. As SEO pros, we often get caught up in focusing our efforts on just the main search engines for our region.