And how can you improve your HARO pitch conversion rate for the long haul? The good news is that you don’t need to pay to use the service. Your intro is the most crucial element of your HARO pitch, perhaps even more important than the actual pitch itself (yep, you read that right). Think of it as an elevator pitch that will pretty much be the deciding factor of whether a HARO journalist is even going to read your pitch or not. By adopting a conversational tone in your pitch, you’re creating that same dynamic, making it easier for journalists to quote you.