The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a huge impact on sales numbers. Use In-Store Placards To Encourage ReviewsBeing a local business with a brick-and-mortar store, you can use in-store signage to spur reviews. Delight Your Customers With A Great ExperienceYour customers’ in-store experience is pivotal to the amount and quality of reviews you’ll receive. For a detailed explanation of how to find reviews for your local business, be sure to read Matt Southern’s piece here. Online Reviews Can Change Your Business TrajectoryOnline reviews are a great way to keep your finger on the pulse of what’s happening with your business, gather feedback, and expand your customer base.