8 steps to maximize success during global site migrations

April 01, 2024

This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. Site migrations vs. global site migrationsMigration is any significant domain, content or URL changes that typically happen during a website rebuild, consolidation, domain change or move to a new content management system (CMS). Ensure SEO best practices are integratedExpect eye rolls and visible signs of anxiety from teams when SEO integration is mentioned in migration meetings. : Start with collecting all URLs for every market site and a set of performance attributes. Check parent-child relationshipsEven simple “lift and shift” migrations can break the parent-child relationships between the main site and localized pages.

The source of this news is from Search Engine Land