Google looks at various on-page factors to decide where a page should rank and how it should be presented in the search results. Let’s take a look at the top on-page SEO factors that can help you rise through the ranks. They are usually one of the first things visitors see when scanning through the search results. Learn more: How to Craft the Perfect SEO Title Tag (Our 4-Step Process)4. They are shown by search engines like Google in their search results alongside the title tag to provide context about the webpage.