8 Key Takeaways From The Digital 2024: Global Overview Report

February 29, 2024

Here are the top takeaways for SEO, PPC, and social media marketing with global digital insights. Digital Advertising Spend Increases Almost 11% YoYDigital ad spending, comprising 70% of the $1.03T total ad spending in 2023, shows a year-on-year increase of 10.6%. Search Advertising Spend Increases 11% – Along With CPCSearch advertising – 38.8% of the total digital advertising spend – grew 11% YoY. The Importance Of Social Media Content IncreasesMarketers should note that following search engines, social media comes in second for channels used for brand research. We hope these insights from DataReportal’s Digital 2024: Global Overview Report help you shape a profitable marketing strategy for 2024.

The source of this news is from Search Engine Journal