Because, without goals, content is just content. Nurturing content strategy goalsWhile you can and should drive profitable action with your content marketing, consider how you’ll build up to that point. They are also less straightforward to measure than some of the larger content marketing goals, like growing traffic. Making this one of your content marketing goals will help inspire this attitude throughout your company. Choose your content strategy goals wiselyAs you choose the goals you'll focus on, remember that not every goal will match up with what your business needs from content marketing at this moment.