8 Handpicked Competitor Analysis Tools (With Use Cases)

These eight tools will allow you to do things like:Steal traffic from your competitors’ most successful content. Ahrefs—for SEO, search ads, and content marketingAhrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more. My favorite functionality: Finding content gaps between you and your competitorsThis feature shows keywords for which your competitors rank but you don’t. You can also try out some of our free tools. My favorite functionality: Monitoring competitors’ brand mentionsSet up a separate project (or projects) with the name of competitor brands and products.