Be mindful, though, of the eight dangers of copying another brand’s SEO. If your idea of building a brand is by copying another brand’s SEO too closely, you will naturally start looking and sounding like them. Duplicate content and risk of being filteredNaturally, if you’re literally copying your competitors’ SEO, you’re at risk of copying their copy itself. However, when you know who is ranking well or seemingly doing well in the space you want to own, be mindful of the dangers of copying their brand’s SEO strategy. Leverage the information, but include it in your broader SEO strategy to gain the benefits and minimize the dangers.