How we ranked each keyword research tool for youTo ensure impartiality, we evaluated each keyword research tool based on a wide range of essential criteria. SE Ranking’s main keyword research featuresWith its Keyword Search Tool, you can conduct research in different languages and regions. Other features that enhance keyword research and analysisIn addition to the main keyword research functionalities, SE Ranking offers more tools to help with keyword research. Semrush’s main keyword research featuresSemrush has a comprehensive set of tools for different features, with two main features: Keyword Overview and Keyword Magic Tool. Moz Pro’s main keyword research featuresThe platform’s Keyword Explorer starts off looking just like dozens of other keyword tools.