Search engine optimization (SEO) can be terribly complicated, but for people who just want to find a simple way to boost their organic traffic, the best free SEO tools can make this task a lot more manageable. Following this guide, you’ll learn how to use the best free SEO tools to perform foundational tasks like keyword research, on-page optimization, and backlink building. Yoast is not a silver bullet for on-page SEO, but it is one of the best free SEO tools for helping you out, especially when you’re new. Troubleshoot with Google Search ConsoleGoogle Search Console (GSC) is the main way to understand how your website performs on Google Search. Once you get familiar with these free SEO tools, you’ll want to expand your understanding of SEO so you can start optimizing your site and pages even more.