It will help you understand why certain link building strategies still work, while others have completely lost their effect. Link Building TodayContrary to many comments you may have found online, link building isn't dead. So, without any further ado, here are the best backlink strategies to help you rank higher. 8 Backlinks Strategies to Boost Rankings in 2023A quick note before we begin: I've organized these backlink strategies into two groups. For it to bear fruit, this backlink strategy requires additional PR push to spread the word on the free tool.