While links may not be the single most important ranking factor, they are far from dead and should still be part of a comprehensive SEO strategy. There have been a lot of headlines across the web questioning the validity of links and hypothesizing that links are dead or dying. Google experiments, Google documentation, Semrush studies, and more all show signs they aren’t going anywhere. The first of many signs that links aren’t dead is Google’s recent testing of a new “Mentioned in” SERP feature. Another breadcrumb leading us to believe links aren’t dead is an alternative analysis of Illyes’s commentary over the past year.