This article covers seven reports your paid and SEO teams can run – and how your colleagues on the other side can help act on the findings. Your SEO team should be updated on that list, including new additions and drop-offs. SEO reports and what they mean for PPC4. In that case, they’ll likely have valuable audience and behavioral data to share with the PPC team that can help refine messaging, targeting, CTAs and conversion types. Successful pieces of content, meanwhile, can be assets for PPC teams to employ for gated content – or even for ungated content that can help build retargeting audiences.