7 questions brands must ask when assessing affiliate agencies

Almost all affiliate agencies work with incentive models, but partners who only bill based on revenue share should raise some flags. Question 3: How does affiliate work with your other channels? If you’re seriously considering working with an agency that focuses on affiliate, ask for case studies and testimonials from cross-channel agency partners. Agencies who ask client account managers to handle the publishing outreach are common – but not ideal for the publishers. Most affiliate agencies will claim to work effectively on every phase of the journey (if they don’t, it should be a non-starter).