7 questions brands must ask when assessing affiliate agencies

June 15, 2023

Almost all affiliate agencies work with incentive models, but partners who only bill based on revenue share should raise some flags. Question 3: How does affiliate work with your other channels? If you’re seriously considering working with an agency that focuses on affiliate, ask for case studies and testimonials from cross-channel agency partners. Agencies who ask client account managers to handle the publishing outreach are common – but not ideal for the publishers. Most affiliate agencies will claim to work effectively on every phase of the journey (if they don’t, it should be a non-starter).

The source of this news is from Search Engine Land