7 PPC planning tips when entering a new geographic market

If you’re pushing traffic to new landing pages from new ad campaigns, make sure that you’re tracking results properly. Your core search campaigns will also be valuable for identifying new competitors to bid on as you review search terms. You can then retarget them with offer-focused messaging and layer these audiences onto search campaigns. Set realistic expectationsEstablishing CPA/ROAS goals for a new market will inevitably be crucial to planning conversations with business stakeholders. Start planningWith these tips in mind, it’s time to get to work planning your campaigns for entering a new market.