7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)

As a general rule, the more websites link to you, the higher you rank in Google. In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Content marketing specifically to generate linksAlso known as creating link bait, the goal is to create something so valuable and interesting that other people want to link to it. Broken link buildingBroken link building is where you:Find a dead page with linksCreate your own page on the topicAsk people linking to the dead page to link to you insteadHow to do itFirst, you’ll need to find a dead page with links. For example, this page discusses our new search engine:Although the article links to our search engine (Yep.com), it doesn’t link to Ahrefs.