With the right approach, paid campaigns can still demonstrate value and guide effective optimization no matter how murky the tracking waters get. This article explores practical strategies to make paid media reporting work despite the messy post-cookie world. 7 key strategies for better paid media reportingFollow these tips to prepare your PPC reports for a post-cookie world. Tracking data via multiple platforms allows you to pull from a backup source when necessary. Make every effort to set up ad platform conversions, analytics events, CRM fields, and whatever else you’re using to track success.