7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding

May 25, 2023

Brand restrictions for broad match. Google has been quickly improving broad match over the past few years and a new brand restriction feature should help advertisers feel more comfortable with the match type. Similar to the announcement with Performance Max last year, this feature will help to leverage broad match with the brand traffic specified by the advertiser. According to Google this will give a deeper transparency into what is driving performance while also giving advertisers better ideas for optimizing ads. Better bidding and targeting.

The source of this news is from Search Engine Land