7 Marketing Objective Examples (+ How to Set Yours Right)

It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Marketing objectives are specific and realistic outcomes that your company wants to achieve with its marketing efforts over a certain period of time. Great marketing objectives provide benchmarks to evaluate your marketing performance, which is key to making changes to your marketing strategy and plans. Seven examples of marketing objectives and how to measure themComing up with a good marketing objective is one thing. Focus on both short and long term – Achieving your marketing objectives should result in improving both short- and long-term marketing KPIs.